| Creating the image for this ad was not as simple as it might appear. Although we could have placed the splash directly on a print of the headline type and photographed it, this would not have produced crisp, black text on the final ad. Furthermore we would not have been able to use a highly textured paper for our background. Instead we photographed just the splash on textured paper without any type on it. We placed a transparent copy of the headline text over the groundglass of the camera to help in aligning the splash with the part of the type we wanted it to overlap. We scanned the best of the splashes and aligned an exact copy of the headline text as it would appear in the ad. Using warping, masking and selective transparency we made only the portions of the type covered by the splash appear, leaving the rest of the image showing the background textured paper only. The art director composed the type over our bitmap image in his page layout program, clipping out the type sections covered by the splash. These extra steps ensured that the headline printed solid black and crisp, yet appeared to be covered by the splash in selected areas. |
